Discover how to write email copy with a step-by-step process for crafting persuasive messages that drive sales and boost engagement for your business.
Posts by Greg Reed
Role of email lists for businesses—core concepts, types of lists, how automation drives sales, common pitfalls, and compliance essentials.
Case Study Real Businesses Boosting Their Profits with Email Edgar
Introduction: The Magic of Email Edgar Welcome, business mavens! You’ve navigated the treacherous waters of entrepreneurship to get where you are. But you probably feel like something's missing....
Why Timing Matters in Email Marketing Ever wondered why some emails get all the love while others sit ignored in inbox purgatory? It's not just about snazzy content or eye-catching subject lines....
Understand Your Key Metrics To measure the success of your email campaigns, you first need to know what you're measuring. There are several key metrics to consider, and each one tells you something...
Why Subject Lines Matter Ever wondered why some of your emails hit the jackpot while others languish in the dreaded unread abyss? It all starts with the subject line. Think of it as the bait on a...