What Is Direct Response Copywriting?

If you have to learn how to write copy, and learn it fast… if the sheer amount of information available on the internet overwhelms you… and if the thought of reading a dozen books before you can write decent copy turns you off… then make sure to read this review.

Here’s what it’s all about:

Hour-for-hour, learning to sell is one of the most valuable skills you can learn.

If you’re able to sell something, anything, you’ll never have to worry about money.

And, as the old-time copywriter Claude Hopkins says in his landmark book “Scientific Advertising”:

Copywriting is nothing but salesmanship-in-print.

There is only one problem:

Learning a new skill is hard work.

Think back to the last time you had to learn something new.

Maybe it was playing the guitar.

Your fingers were fumbling across the fretboard, and every time you hit the strings, it sounded so grating, the neighbors thought you were killing your cat.

Early failures can destroy every new learner’s enthusiasm, and if those pitiful attempts don’t, the huge mountain of information you have to slog through will.

Looking up “learning copywriting” on Google yields a whopping 616,000 results.

(It has nothing on “how to lose weight” though, which features a knock-out 133 million, but it’s still enough to make you throw in the towel.)

Or, should you go the old-school route, every front-page “best copywriting books” result gives you no less than 5 copywriting books to read.

5 books before you can start writing copy is a bit of a stretch.

Going back to our previous example, you can learn three chords and rock out to “Knocking on Heaven’s Door” in less than an hour.

Sure, if you want to become a master copywriter, you should read the classics.

But, as with the guitar, you don’t need to spend a thousand hours to learn a few basics about copywriting and get started.

The great thing about copywriting is that, when you break it down, it consists of only two things:

1. Writing
2. Persuading

And, believe it or not, you have been doing both your whole life.

The first one is obvious: you learned how to write in elementary school.

But, you’ve also been persuading people since you were able to speak.

Even if you only persuaded your boyfriend to go to your restaurant of choice.

When you learn copywriting, the only new thing you learn is how to structure and tweak your writing so it becomes more persuasive.

Unlike the guitar, you don’t need to learn a completely new mechanical skill you haven’t used before in your life (in other words, fingering the strings and strumming).

When you put it like that, it sounds much less daunting, right?

And, it makes much more sense that you can learn the whole copywriting thing in a short time.

Luckily, there is somebody who broke the process down, so you can learn it in less than a day.

No, he won’t turn you into a master copywriter who can charge $100,000 for one sales letter.

But, he will show you how you can learn copywriting today, and get started making money with that skill tomorrow.

Who am I talking about?

Enter Neville Medhora

Neville is the owner of House of Rave, and he says himself that his early sales emails SUCKED.

He spent between 12 to 20 hours on each, but those emails didn’t bring in any money.

In fact, he LOST money on those emails.

But then he learned about copywriting and consumer psychology through a friend and everything turned around for him.

After that, he drastically changed his email style and started raking in the big bucks.

He even became the copywriter for AppSumo and generated millions of sales through his emails.

So Neville isn’t some armchair theorist: he knows exactly what he’s talking about.

My Kopywriting Kourse Review

I was lucky. I found Neville’s course early in my copywriting journey because a friend told me about it. He recommended I check out Neville’s course and I wouldn’t be disappointed.

Well, you always trust your friends, right? So I plunged right in and checked out all the videos.

And boy was my friend right.

The best part?

I didn’t promise too much when I told you it only takes a few hours at most. I learned everything I needed to get started in about three hours. I’ve re-watched the videos a couple of times to squeeze everything I could out of them, but that was never a problem. Neville has a casual and informative style that you won’t grow tired of.

In fact, here’s what I learned (and you will, too) when you sign up to his Kopywriting Kourse:

• Watch Neville write a sales letter

This isn’t the first thing you’l see, but I put it first because it’s the most important to me. Knowing the formula is one thing, applying it is another, and you’ll learn extremely fast just seeing somebody write a sales letter right in front of you. You’ll see Neville write a complete sales letter – from scratch, step-by-step. You won’t be left wondering how to turn the theory into practice.

• Getting into the right mindset

This trick alone is one of the most important things I ever learned. I use it to this day to get into the copywriting mood.

• Thinking about your ideal customer

Neville makes it easy to come up with a model for your target audience. You’ll always focus exactly on the right customers.

• A simple four-step formula to writing copy

This forms the backbone of Neville’s approach to copywriting. You can put it to use IMMEDIATELY after watching this short 5-minute video. It doesn’t get much quicker than this, does it?

• Email copy

Although the basics of writing copy don’t change across any medium, many people assume they do. Learn how to avoid the most common mistakes & write more effective sales emails. So you can always get what you want!

• Writing sales pages

This is what most people consider to be copywriting, and of course Neville covers it. He even provides you with a template to use. After reading this, you’ll be able to write sales pages that convert, in other words: make you big wads of cash!

• What tone of voice to use

Many teachers crippled your writing style. Neville teaches you how to write in a simple style that gets your point across to everybody.

• A 30-minute quickstart guide

If even the short time investment of three hours is too much to take, Neville has your back. He included a 20-page pdf that condenses his teaching even more. Just flip through and start writing.

• More headline approaches than you can dream of

Not only does Neville give you headline formulas you can use instantly, he gives you even more. He gives you what he calls “lenses” through which to see the product you’re writing about. I don’t want to give away too much, so let’s just say you’ll never be stuck writing headlines again.

• How to write compelling content

Like I mentioned above, the basics of copywriting apply to everything, even content. Neville teaches you how to apply the principles to content. Your readers will turn into regulars and, if you play your cards right, customers!

• Make the best use of style & elements

No copywriting course would be complete without telling you how to make it look good. Neville teaches you simple rules to make your copy eye-catching and easy to read.

• Access to Neville’s live calls

That’s right! You get to answer Neville questions and you can listen in on him answering other people’s questions. And if you can’t make it, you still have…

• The Bonus Vault

Every good copywriter knows that you should throw in some freebies to make the offer more enticing. Neville does too, and starting with the second month, you can check out all previous live calls. There’s an incredible amount of copywriting wisdom packed in here, so your education never stops.

… and that’s just the FIRST month! Wow, typing it out like this made me realize how awesome this course really is.

Every month after that, you get access to other amazing content Neville put out, like:

• The Autoresponder Course

An autoresponder leads your subscribers step by step to buying your product. Screw this up and you’ll leak money like crazy. Neville shows you how to design one from scratch.

• The Content Writing Course

You get the basics in the Kopywriting Kourse, but Neville goes even more in-depth here. Learn how to write content that gets shares and ranks high in Google to get new visitors!

• The How To Become A Copywriter Course

Simple and self-explanatory. Neville teaches you all about how to kickstart your career and turn your new skills into a steady stream of cash. Neville covers everything, from starting out, to getting clients, to charging premium rates.

Whew dude, doesn’t that get your heart beating a little faster?

Before we go any further, let me tell you a little story.

Neville Cares About Making You Happy

Neville’s costumer support is unbelievable. When I first signed up to the Kopywriting Kourse, there was a problem with my login information. Although I’d signed up and paid, I couldn’t access the course material.

So I shot Neville an email about the trouble I was having.

He fixed it within THIRTY MINUTES.

I kid you not. Neville took care of my problem super-fast and by himself. You won’t be stuck calling an anonymous customer support rep and listening to some elevator music loop for seven minutes. Not by a long shot. Neville cares about making his customers happy, and it shows.

That’s A Lot Of Stuff… I Bet It’s Expensive

Naw, dog.

Let me put all this into perspective for you.

There’s a famous copywriting course by direct mail giant Gary Bencivenga that costs you a whopping $5,000. That’s right, 5 grand for a few DVDs.

Now, I haven’t bought it, but everybody raves about the course. Probably for good reason. But $5,000 is not something you can spend when you’re a beginner.

And learning directly from a successful copywriter isn’t a great idea, either. Neville’s 1-on-1 consultations cost a daunting $600. If you just want to get started writing copy that makes decent money, spending that much is outrageous.

Besides, you don’t need all that, either. Bencivenga’s course is for advanced copywriters, and getting 1-on-1 sessions makes more sense when you already have a firm grasp of the basics.

But getting that firm grasp in three hours with the Kopywriting Kourse costs you a mere $97.

$97 to know everything a beginner needs about writing copy and content that engage and convert.

Should You Get The Monthly Or The Full Package?

I went with the monthly package for a simple reason: Less information overload.

If I knew I had everything at my fingertips from the beginning, I might have been tempted to skip around. Instead, every month I got a new piece of the puzzle. It was easier for me to stay on track: Go through one module at a time.

If you simply can’t wait, then get the full package, that’s really up to you. You save almost $100 ($85 to be exact), so think about that.

Same about the full package + consulting sessions. You save almost $200 compared to buying individual consulting sessions, but you have to decide for yourself whether that’s what you need.

Get Started Now

Look, I get it. $97 a month for information you can piece together yourself if you persevere and wade through enough books? Puh-lease. The sheer amount of time that takes won’t make it worth it.

But three hours from now, there’s two possibilities:

• You could still be where you are right now.
• You could know everything you need to write great copy & make money.

I’ll leave the choice up to you.

Learning the basics of copywriting isn’t hard, and neither does it have to take forever. You just have to know a few things that the Kopywriting Kourse teaches you in no time at all.

I recommend you get a head-start.

Click the link below, scroll down, and choose your package.

Click Here To Join Kopywriting Kourse

P.S. Neville’s Kopywriting Kourse is the best introduction to copywriting I have ever found. In less than three hours, you learn all the basics you need to write great copy. Click here to join now.