Funny email sign offs are now creeping into both formats and are lightening the tone of our stiff business emails.

In this post we explore the usage of funny email sign offs, what are they, when is it appropriate to use them or not and give some examples of funny email sign offs.

Describing a funny email sign off

A funny email sign-off is a lighthearted and often humorous way to conclude an email message. Instead of the typical formal or neutral closing phrases, a funny sign-off injects humor into the farewell, providing a touch of personality and levity to the communication. It’s a way for the sender to express a playful or witty side and leave the recipient with a smile or chuckle.

Funny email sign-offs can take various forms, including puns, jokes, clever wordplay, or references to pop culture. They are particularly popular in informal or friendly communications where a more relaxed tone is appropriate. However, it’s important to use discretion and consider the context and the relationship with the recipient to ensure that the humor is well-received and aligns with the overall tone of the email.

Examples of funny email sign-offs might include puns like “Seas the day!” for a maritime reference or a playful sign-off like “Cheers to caffeine-fueled productivity!” in a work-related context. The key is to keep it light, relevant, and in line with the relationship you have with the person you’re communicating with.

Should I use funny email sign 0ffs?

Whether or not to use funny email sign-offs depends on the context, your relationship with the recipient, and the overall tone of your communication. Here are some considerations to help you decide:

1. Know Your Audience:

• Consider the recipient’s personality and the nature of your relationship. If you’re communicating with a professional contact, especially in a formal setting, it’s essential to gauge whether humor is appropriate.

2. Professional Context:

• In a formal or professional context, such as work-related emails or communications with clients, it’s generally advisable to maintain a more neutral and respectful tone. Humor might be suitable if the relationship is more casual or if you know the recipient well.

3. Personal or Informal Communication:

• If you’re interacting with friends, family, or in a more relaxed setting, injecting humor into your sign-offs can be a delightful way to convey your personality and create a friendly atmosphere.

4. Tone of the Email:

• Consider the overall tone of your email. If the content is serious or requires a formal response, a humorous sign-off might be inappropriate. On the other hand, if the email is casual and conversational, a funny closing can be a nice touch.

5. Consistency with Branding:

• If you’re representing a brand or company, ensure that your communication aligns with the brand’s voice and guidelines. Some brands may encourage a more playful tone, while others may prefer a more professional approach.

6. Use in Moderation:

• While humor can be engaging, it’s important not to overdo it. Excessive or inappropriate humor may be misunderstood, so use funny sign-offs sparingly and with consideration.

7. Cultural Sensitivity:

• Be mindful of cultural differences and sensitivities. Humor can be subjective, and what might be funny to one person could be misunderstood by another, especially in an international or diverse context.

Ultimately, the key is to strike a balance that aligns with the context and your relationship with the recipient. If in doubt, it’s often safer to err on the side of professionalism, especially in formal or business-related correspondence.

When should I not use funny email sign offs?

While funny email sign-offs can add a personal touch to your messages, there are situations where they may not be appropriate. Here are some scenarios when you might want to avoid using funny email sign-offs:

1. Formal or Professional Communications:

   • In formal business communications, such as emails to clients, superiors, or in professional settings, it’s generally best to maintain a more serious and respectful tone. Humorous sign-offs might be perceived as unprofessional.

2. Sensitive or Serious Topics:

   • When discussing sensitive or serious matters, humor may be inappropriate and could be interpreted as insensitivity. Use a more neutral or empathetic sign-off in these situations.

3. New or Professional Relationships:

   • When you’re establishing new or professional relationships, it’s advisable to start with a more conventional and professional tone. Once you have a better understanding of the person’s preferences, you can adjust your communication style accordingly.

4. Crisis or Emergency Situations:

   • During crisis situations or when conveying urgent and critical information, it’s important to convey a sense of seriousness and urgency. A funny sign-off could be perceived as inappropriate in such contexts.

5. Cultural Sensitivity:

   • Be aware of cultural differences and sensitivities. Humor can vary widely across cultures, and what may be amusing in one cultural context might not translate well in another.

6. Unknown Preferences:

   • If you’re unsure about the recipient’s sense of humor or preferences, it’s safer to stick to a more neutral sign-off. Avoid potentially offensive jokes or sarcasm.

7. Official Correspondence:

   • In official or legal correspondence, where clarity and formality are crucial, using a humorous sign-off might not be suitable. Maintain a professional tone to ensure the seriousness of the content is not compromised.

8. Negative or Critical Messages:

   • When delivering negative or critical feedback, it’s essential to maintain a serious and constructive tone. Humor in such situations can be misinterpreted and may undermine the seriousness of the message.

9. Job Applications or Resumes:

   • When communicating in the context of job applications, resumes, or other professional documents, it’s generally advisable to maintain a more formal and professional tone.

10. Client or Customer Interactions:

    • In customer service or client interactions, especially if the tone of the communication is serious or if you’re addressing a concern, it’s better to avoid humor that may be perceived as trivializing the issue.

Remember, the appropriateness of humor in communication is subjective, and individual preferences vary. It’s crucial to use discretion and consider the context and the relationship you have with the recipient before incorporating funny email sign-offs. When in doubt, a more neutral closing is often a safer choice.

Types of funny email sign offs you can try

Creating humorous email sign-offs can add a touch of personality to your messages. Here are 10 subheadings for funny email sign-offs:

1. Punny Closings:

   • Witty and pun-filled farewells to bring a smile to your recipients.

2. Sarcastic Sign-offs:

   • Cleverly sarcastic phrases for a humorous sign-off twist.

3. Animal-Inspired Closers:

   • Playful sign-offs featuring cute or quirky animal references.

4. Movie and TV Quotes:

   • Infuse your email endings with humor by quoting favorite movies or TV shows.

5. Foodie Farewells:

   • Deliciously funny sign-offs inspired by the world of food and cooking.

6. Techy Humor:

   • Geeky and tech-inspired email sign-offs for the digital enthusiasts.

7. Rhyming Goodbyes:

   • Play with words and bid farewell in a rhyming and amusing way.

8. Emoji Expressions:

   • Use emojis to convey your sentiments in a fun and light-hearted manner.

9. Office Humor Sign-offs:

   • Work-related humor for those looking to bring laughter to the workplace.

10. Randomly Amusing Closings:

    • Mix and match humorous elements for unique and unexpected sign-offs.

Feel free to mix and match these ideas or adapt them to suit your personal style and the tone of your emails. Adding a touch of humor can make your communication more memorable and enjoyable for your recipients.

Let’s start your creative by finishing with these examples

Conclusion: Funny email sign offs examples

Here are some funny email sign-offs that you can use to add a touch of humor to your messages:

1. Cheers to avoiding the dreaded ‘reply all’! 🍻
2. Best wishes until my coffee kicks in! ☕️
3. May your inbox be light and your coffee strong!
4. Sending virtual high-fives for a productive day! 🙌
5. Signing off before autocorrect makes me say something ducking ridiculous! 🦆
6. Wishing you fewer meetings and more Wi-Fi!
7. Stay fabulous until we email again! 💁‍♂️
8. Farewell until my next procrastination break! 😅
9. Keep calm and pretend it’s on the to-do list! 📝
10. In the immortal words of Yoda: “Email you later, I will!” 🌌

Feel free to customize these sign-offs based on your personality, the context of the email, and your relationship with the recipient. Humorous sign-offs can help create a positive and memorable impression in your professional or personal communication.

Good luck and be funny!

The post Funny Email Sign Offs appeared first on EmailEdgar.

If you care about staying in contact with someone, you have to make the effort. A successful business needs to care for their customers, so it’s important to keep connected. One way to do that is by sending daily emails to the contact list.

There are plenty of arguments for and against daily emails. Let’s look at some of the things you should take into consideration when deciding how frequently your emails should be sent.

What are daily emails?

There’s no trick question here – daily emails are exactly that, an email sent every day from a business to a subscriber. That’s the simple part. The tricky part is to decide whether or not that is a desirable thing.

Most people get plenty of mail in their inbox, and are more concerned with keeping their content to a minimum. That being said, a business that doesn’t communicate enough is easily forgotten. Businesses have to walk a fine line when deciding how much email they will send to their customers.

Email has the advantage of going directly to where the customer is – for most people, checking email on their phone means that a business can be literally in their hands. Of course, that should be encouraged as much as possible.

Getting emails opened

The first concern of a business’s marketing strategy is to get customer contact details and keep a customer subscribed. An email that wasn’t signed up for is spam. But an email that the customer doesn’t want, or that comes too frequently, can feel like spam which will mean that the customer is likely to unsubscribe.

The real trick is to send emails that add value to the customer. If someone is interested to receive your emails, they’ll welcome them as frequently as you care to send them. So the real question is, how do you send an email that people want to open?

Writing engaging daily emails

To write an email that people want to open, you’ll need to make it worth their while. That’s even more important when you want to increase the frequency of the emails you send. Here are some ways you can keep your emails interesting, even if they’re sent on a daily basis.

Find a niche. Depending on your business, you will have specialised knowledge to impart. That information can be used to your advantage to create emails that people really want to open. For example, a beauty brand might offer beauty tips, product recommendations and application techniques. A finance brand might offer different tips for saving and budgeting.

Be topical. If you can gather relevant news and information and present it in one place, it gives your customers a reason to open your email, even on a daily basis. It takes some effort to stay on top on current news, but it’s a great way to make your emails relevant and interesting.

Promote products. If you have a contact, they signed up for a reason – so keep them interested in what you have to offer. Feature a new product or talk about different uses for the ones you already have.

Create a digest. A digest is a newsletter created around an idea, using different sources curated from around the internet. It is designed to be informative, something like a blog post, but delivered straight to your contact’s inbox, and enhanced with a range of sources.

Feature sales. Everyone is interested in saving money, so promotional emails are much more likely to be welcomed. Feature a type of product with mark-downs, provide incentives for purchasing multiple items, and offer a code for a discount at the checkout.

Working with your provider for daily emails

You should know that many providers will limit the number of emails that you can send per day. Popular email service providers like Outlook and HubSpot have limits depending on your history and the level of account that you hold. These email providers offer between 100 to 1,000 emails per day depending on the provider and the plan, so if your contact list is longer than that, you’ll need to opt for a professional provider.

Getresponse offers a maximum list size for Basic, Plus, and Professional packages of 100,000 contacts. Above this limit, there is a charge of $4.00 for every 1,000 contacts, which is accrued every 30 days, even with the 12-month or 24-month subscription plan.  Check out their free trial.

Staying in contact.

Choosing to send daily emails is a big move which can result in increased customer loyalty, but will require an increased effort to stay relevant. You’ll need to decide whether you can come up with enough quality content to keep customers engaged on a daily basis, or if a less frequent schedule will suit your business better.

Regardless, the basic principles of daily emails stay the same no matter how often you send emails – you should keep in regular contact with customers and potential customers that offer their details, and when you do get in content it should add real value to their lives.

Make sure your customers feel noticed, and use your email service to your advantage. Daily emails are a big commitment, but one that will pay off if you do it correctly.

The BIG advantage of daily emails

• They position you as a real expert
  If you know something, share it. The more you share it, the more people will see it. Familiarity breeds trust and creates you as the expert in a particular field.
• Your writing is showcased
  The more you write daily emails, the more practice you get at writing. It also creates the opportunity for you to showcase your voice as a writer.
• Your knowledge is demonstrated 
  Daily. Without being pushy, without shouting from the roof tops. Daily emails subliminally display your knowledge on a subject to the world
• Your credibility is built by default
  Daily emails take discipline. It requires you to sit down every day and write. By doing so your demonstrate consistency of effort and that’s a special super power of daily email writers.

  When most people are shooting off in different directions, you demonstrate that you are a discipline consistent person and that you deserved to be hired.

• Your services get sold easier
  You have become the trusted friend because your readers get to know you. They begin to like you and eventually trust you. Why wouldn’t they buy from a trusted friend.

Conclusion

Daily emails sound scary. There’s a common belief that readers will unsubscribe in droves.

And some do. They are not the subscribers you want anyway. You only want to talk to people who like hearing from you.

Daily emails flex your consistency muscle. The show the reader that you are a disciplined person and very quickly they discover that you are extremely knowledge on a subject.

Customers want to deal with experts. Like a good friend they want to hear from people who’ll help their lives blossom. As your relationship grows people get to know, like and trust you and will do business with you over an untrustworthy, inconsistent stranger. Daily emails win!

The post What Are Daily Emails? appeared first on EmailEdgar.

Some things just work better when they’re automated. Email autoresponders can help you connect with clients, increase sales, and present your business the way you want.

Let’s look at what an autoresponder is, how it works, and how it can help your business.

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What is an email autoresponder?

An email autoresponder is a way to automate communication with customers, which keeps them informed and engaged. Once set up, your autoresponder sends an email based on parameters that you put in place – you define the rules or intervals that will trigger an email being sent out.

For example, it’s common to set up an email to go out once a customer signs up or makes their first purchase, in the case of a special event like a birthday, or to send reminders to finish checking out.

The email only needs to be written once, the scheduling or parameters set up, and then the autoresponder can help you take care of your customers. It’s a relatively low-effort way to get big results.

Why should you use an autoresponder?

[Brisbane Copywriter image]

An email autoresponder does save time, but there are many other reasons you should consider using one. It’s a great way to make targeted and immediate contact with your customers, in a way that benefits them and gets your business across in the best light possible.

It’s not a strategy that’s just for big businesses. There are plenty of options available to businesses of all sizes, for a range of budgets. Sending emails really needs to be high on the priority list, to establish a connection between customers and the business, and automation takes the hassle out of the job.

You can ensure that important communication is getting to your customers, without you needing to remember to send it. As your business grows, it becomes less likely that you’ll be able to handle all the contact yourself, and there’s no way you’ll be able to effectively remember things like sending birthday discounts – not to mention the amount of time it would take.

When to send an email autoresponder message:

Sign up

• Welcome emails. When a customer first makes contact with your business and leaves details, it’s vital that you establish a connection as soon as possible. A welcome email is the first step to creating that connection.
• Brand information. When you have been entrusted with a customer’s contact details, you have the opportunity to present your business in the best light possible. It’s an opportunity to greatly influence how they perceive your business, which in turn influences their engagement going forward.

Special events

• Discount codes. It’s almost impossible to manually track how customers are engaging with your business, but an automated email system can help. You have the option to set parameters that can offer discounts based on customer behaviour – for example, a discount code sent after checkout that allows them a reduced price on their next purchase.
  
• Birthday bonus. Sending a bonus on a birthday, holiday or other special event is another example of how to utilise an automated email system. Not only does it encourage purchases, it adds a personal touch to your business communication.

Reminders

• Abandoned cart. If a customer has begun shopping but left their cart, an automated email can drive them back to complete their purchase. If they’re on the fence, the reminder can be the push needed to get the sale.
• Reactivation emails. If there has been a long time since a customer last engaged with your business, an automated email can remind them and get them back on board.
• Sales reminders. When planning a sale, a series of automated emails can create hype and excitement leading up to the event.

Will I ever have to send another email?

An email autoresponder is a good “set and forget” option, but you’ll still need to craft emails. Special announcements, newsletters, and responding to customer enquiries will need to be done separately.

You’ll need to periodically review the auto-emails that you’re sending as well, to make sure that the information is still relevant and up-to-date. You should also periodically review how effective your communication is – could you send more emails? Are people being overloaded? Is the content conveying your message correctly?

So while an automated email service is a huge time saver and has the potential to boost sales, customer engagement and your brand image, you’ll still need to stay hands on to some degree. 

Getting your emails automated

Just because a process is automated, doesn’t mean it’s impersonal. An email autoresponder can be used to convey your brand image, to stay in contact with your customers and to support them to engage with your business. There are a range of different platforms that offer an email autoresponder function.

You’ll still need to personally engage with customers, but an autoresponder takes the tedious and otherwise impossible job of remembering customers and engaging them, and leaves you free to take care of the most important aspects of running your business.

Autoresponder email examples

What doe autoresonder emails look like> Here are four of the best autoresponder email example recently voted by Campaign Moniter.

1. The personal touch email

In a paper entitled, The Power of Personalization, thought leader Forrester Consulting determined that personal marketing is more effective.

“Personalization is more important today than ever before. The proliferation of devices and channels, such as mobile and social, has fundamentally changed the way that customers interact with companies and brands.

This has led to what Forrester calls the mobile mind shift: the expectation that you can get exactly what you want in your immediate context and at your immediate moment of need.”

In general, their analysis showed that:

• Marketers that want to increase engagement must use personalized marketing to be effective.
• The more pain points you have for your customers, the more challenges you’ll have personalizing your marketing.
• Many firms don’t use customer interaction to discover how to best personalize their campaigns.
• While you may—or may not—be on top of all those tasks, the first one is the most important. If you’re not already using personalized email marketing, it’s time to start.

Here’s an example of a brand that’s got it down to a science, Sephora.

This email is bright, bold, and personal, the perfect way to entice their customers back into the store.

While this email is only using the customer’s name that can be enough to move someone to purchase.

You can combine that with showing them similar products to the ones they’ve purchased in the past for further personalization. Add the special savings and it’s a formula that just can’t lose.

2. The confirmation email

More people than ever are ordering online. Numbers from Statista show that figures are going to skyrocket in the next few years—topping out at over 230 million people in 2020.

That’s a lot of customers and—if you’re a smart email marketer—that’s a lot of emails, too.

Nothing says you care more than an email letting your customer know that their order went through and is being shipped.

It’s instant relief and instant gratification all rolled up into one smartly-done email. And no one does this better than online shopping giant Amazon.

Here’s a look at one of their autoresponder confirmation emails, sent within 30 seconds of the order.

Notice what else they have built into their autoresponder series? A shipping confirmation. Another great idea for your email idea box. Here’s what theirs looks like:

Notice how simple and uncluttered this email is. Just the facts, but ones that will help your customers feel like you have their backs.

3. The welcome email

One of the most important emails in a series, your welcome email helps customers feel appreciated, showcases your brand, and prompts them to take the next steps in getting to know—and love—what you’re offering.

Look how art and craft supply giant Michaels wows new customers with their welcome email.

Notice the “crafty” way they nail their brand image with graphics and layout that makes the whole email look like a big project.

They not only express gratitude for their new customer, but they add a coupon as an enticement.

Once you know that their emails might hold this kind of value, you’ll be sure to open every single one.

4. The support email

The right support email can take that frown and turn it upside down for your frustrated or unhappy customers.

There are varying kinds of support emails, depending on where you and your customer are in the situation resolution pipeline.

These can range from:

• We’re working on it.
• We’re still working on it.
• We’ve resolved the issue.
• Did we do a good job?
• Here’s how you can fix the problem yourself.

For the purposes of this post, let’s focus on the most common, the “We’re working on it” email.

This email is critical because it lets your customer know that you’ve received their query and that you’re taking it seriously.

To make them even happier with your service, personalize this email. Here’s an example from Jet.com.

It’s clear, concise, and most importantly, personalized. Note that you’re also letting them know you appreciate their loyalty.

Notice in the above autoresponder email examples how these companies are speaking in a customer’s language to get their attention and deliver their message.

Usage of great images also pulls eyeballs to the email

Autoresponder free

Should you go for a free service or paid? Most autoresponder providers will give you a free trial period but eventually you’ll need to get their paid version. The paid version also opens up more options for the user.

Here’s what WPBeginner said about autroresponder free

1. Constant Contact

Constant Contact is the best email marketing service in the world. It’s our top pick for creating autoresponder sequences.

Pros

• Their free trial lasts a generous 60 days. That gives you two months to build up your email list and start making money from your blog.
• The free trial doesn’t require any credit card details, so you won’t be billed unless you actively choose to continue using Constant Contact.
• It’s fast and easy to set up your account. You just click a few options and Constant Contact shows you some useful resources based on your answers.
• If you already have a website, Constant Contact can set up your email design based on your website branding. It scans your website to find images and colors and creates several layout options to choose from.
• You can also pick from hundreds of other templates.
• The drag and drop interface is really easy to use. This is especially helpful if you’re new to email marketing.
• The Constant Contact support team is easy to reach through live chat, phone, and email.
• They also have a library of resources and online training. If you’re in the United States, you could even take advantage of their in-person live seminars.

Cons

• There’s no free forever plan available. After the 60-day free trial, you’ll need to pay if you want to keep using your email list. WPBeginner users do get 20% off with Constant Contact coupon.
• To use most of the automated features after your free trial, you’ll need to pay for the Email Plus plan.

Pricing

Constant Contact “Email” plan costs from $20/month which comes with basic automation features.

For advanced automation features, though, you’ll need the “Email Plus” plan which starts from $45/month.

2. Sendinblue

Sendinblue is a marketing automation platform that combines both email and SMS marketing. They are one of the fastest growing email autoresponder platforms in Europe.

Pros

• You can store as many email contacts as you want on the free plan. You’re just limited by how many emails you can send out each day.
• The majority of Sendinblue’s tools are available on their free plan. These include the automation tools.
• You get access to email support on the free plan, so you can contact the support team if you’re having any problems.
• You can use Sendinblue to send SMS messages as well as emails.
• The marketing automation tool, which is how you create automation sequences, has an easy drag and drop interface.
• There’s a wide range of different templates available, or you can drag and drop elements to create your own template. You can also upload an HTML template if you’ve already created one separately.

Cons

• Emails on the free plan (and on the “lite” plan) have Sendinblue’s branding on them. You can’t remove this.
• The 300 emails per day limit might seem like a lot when you’re just starting out, but this goes away quite fast, so don’t let the forever free plan be the only decision factor.

Pricing

Sendinblue’s free plan is completely free. If you want more features, you can upgrade to a paid plan. The cheapest plan, Lite, is $25/month.

Their plans are priced based on how many emails you send each month, not on the size of your list.

3. MailerLite

MailerLite has become a popular autoresponder tool over the past few years. They have a generous free plan and lots of great features.

Pros

• You can use autoresponders and advanced segmentation on the free plan, without any need to upgrade.
• Lots of other features are available on the free plan, such as landing pages, multi-user accounts, and A/B split testing of emails.
• The free plan doesn’t limit you to a set number of emails per day. Instead, there’s a monthly limit of 12,000 emails.
• Even the cheapest paid plan gives you access to all the “Premium Plans” features. These include A/B testing of landing pages, auto-resend, and delivery by timezone.
• There’s a drag and drop editor that you can use to create your emails. You can add and remove blocks easily, change fonts and styles, and more.

Cons

• There aren’t any email templates available on the free plan. When you use the drag and drop builder, though, it has a simple default template with space for a logo, header, image, etc.
• If your list grows beyond 1,000 people, you’ll need to upgrade to a $15 or more paid plan.
• Your emails will have the MailerLite logo on them. You can’t remove this while on the free plan.

Pricing

MailerLite has a free plan that you can use for as long as you like. The cheapest paid plan is $10/month, but if you want more than 1,000 subscribers on your list, you’ll need to pay $15/month or more.

All the paid plans have the same features available, so you’re simply paying as you increase your number of subscribers.

4. AWeber

AWeber offers a free trial, which gives you full access to all its features. It’s a popular email marketing service, with powerful autoresponder tools.

Pros

• AWeber has been around for a long time. It was founded in 1998 and is now one of the most established autoresponder tools out there.
• The free trial includes all the features you’d get on a paid plan
• AWeber has powerful automation and segmentation tools. You can use it to create some very detailed autoresponder series.
• AWeber can be integrated with a huge number of other services, including OptinMonster, Unbounce, PayPal and more.
• All the support materials, including master class sessions and live webinars, are available even when you’re on the free plan.
• AWeber brings out new features regularly, and all customers get access to these. That includes people on the free plan.

Cons

• The free trial is only 30 days. This doesn’t give you all that long to start making money from your email list.
• AWeber definitely isn’t the cheapest option out there. It has more features than some other email autoresponders, but these do come at a price.

Pricing

AWeber’s cheapest plan is $19/month and that only lets you have up to 500 subscribers.

After that, you’ll be paying $29/month. If you want more than 2,500 subscribers, you’ll be on the $49/month plan.

5. Mailchimp

Mailchimp is a very popular email marketing service with tons of features to automate your emails and a free plan.

Pros

• The free plan lets you use segmentation and simple autoresponders. It could be a great fit if you just want to use a bit of automation.
• Mailchimp integrates with over 300 apps, including Canva, SeedProd’s Maintenance Mode Pro, Help Scout, and many more.
• The drag and drop templates are easy to set up and modify.
• Mailchimp is becoming an all-in-one solution with a built-in CRM tool. If this is what you’re looking for, Mailchimp could be a good option for you.

Cons

• The free plan only includes email support for the first 30 days. After that, you’ll only have the knowledge base documents to help you.
• There’ll be MailChimp branding on your emails if you’re on the free plan.
• You can’t create multi-step autoresponder sequences on the “Free” or “Essentials” plans.
• MailChimp’s customer support, pricing structure, and features are definitely not the best out there. We no longer recommend them to our readers and suggest these MailChimp alternatives instead.
• MailChimp’s automation tools aren’t as powerful as those of their competitors. This is a particular problem if you’re mainly interested in using them as an autoresponder.

Pricing

MailChimp has several different pricing systems, which can be a bit confusing. You can either opt for a monthly plan (from $9.99/month for the “Essentials” plan) or you can use “pay as you go” pricing (from $150 for 5,000 emails).

Note: MailChimp’s pricing tires are based on your “contacts”. These include people who’ve unsubscribed and those who haven’t confirmed their email address, as well as your actual subscribers.

6. ConvertKit

ConvertKit has recently launched a free plan, which allows you to build unlimited landing pages and opt-in forms. It’s a good way to start building your email list.

You can also take a 14 day free trial of ConvertKit.

Pros

• If you’re using an optin incentive, ConvertKit has a great delivery mechanism for these. It’s particularly well geared up for professional bloggers.
• ConvertKit has lots of different ways you can segment your customers. You can also assign tags to customers.
• There’s a landing page builder that you can use to create attractive landing pages. There are 30 templates to pick from and you can customize the design.
• Setting up your free account is really quick. It takes just seconds and you can get started on building your landing page straight away.

Cons

• You’ll need to invite a friend if you want to unlock most of the features of the free plan, including the ability to actually send emails!
• You can’t use the automation functionality on the free plan. You’ll need to upgrade to a paid plan if you want to use this. You can try it out on the 14-day free trial, though.

Pricing

ConvertKit has a limited free plan. After this, the cheapest plan is $29/month, which covers you for up to 1,000 subscribers. The next tier is $49/month for up to 3,000 subscribers.

7. GetResponse

GetResponse is a popular and easy to use email marketing service aimed at small businesses. It doesn’t have a free plan, but there’s a 30 day free trial available.

Pros

• You can try any of their paid plans free for 30 days, including the Professional plan that lets you run free webinars. You don’t need to enter any credit card details.
• GetResponse can be integrated with OptinMonster, PayPal, Shopify, ClickBank, and many other tools.
• Support is available through phone, live chat, and email. There’s also a comprehensive help section.
• Once your free plan is over, you can still use autoresponders on the lowest-priced plan.

Cons

• There’s no free plan, just the 30-day free trial. This doesn’t give you very long to get your email list up and running.
• For some of the more advanced automation features, you’ll need to move up to the Plus plan. This also gives you things like webinars, but if you don’t want those, you may feel it’s quite expensive.

Pricing

The different plans offer different features. For instance, from the Plus plan up, you get webinars and an automation builder. The cheapest plan, Basic, is $15/month for up to 1,000 subscribers.

Start your autoresponder free trial for Getresponse

Read the comparison here Getresponse vs Mailchimp or Getresponse Vs Active Campaign

Autoresponder Gmail

Some people use Gmail to send autoresponder messages but it’s very limited as compared to the above service providers.

Amit Agarwal discusses autoresponder Gmail here in this short video

Conclusion

So what is an email autoresponder?

Emails sent to your list at set intervals. They remail evergreen. No matter when you get a new subscriber they can start at your first message and they’ll be sent further emails at set periods automatically.

In this article we outline how to write an email autoresponder, what are the best autoresponder email examples and which autorespnder free services including autoresponder Gmail you might consider.

While free sounds attractive eventually you’ll need to grab a paid email autoresponder. This is the service we’ve used for 15 years. (you can check it out with a free trial)

The post What Is An Email Autoresponder? appeared first on EmailEdgar.

leaving something for good; giving up on something

or accepting defeat.

Crikey there’s a lot of shite being pumped
out at them moment.

People think they are being helpful except the snake
oil salesman, he’s always out to make a buck.

Over the years two things stand out for me. The power
in the word “no” and the 80/20 principle.

The word no can be so euphoric! It stops procrastination
dead in its tracks and allows you to move forward.

I QUIT MOST DAYS

It’s become a bit of a habit. Like yesterday for example.

I quit checking Facebook every 10 minutes. I love it on a
Sunday morning when Facebook sends me a watch time
report………….and its DOWN on the previous.

I fist pump the air and internally say “I’m not addicted to
you Mr. Zuckerberg!” I just said “no”

I also quit watching 4 news channels for updates. Waiting for
the latest news about how many more people died from
the virus. Depressing! No, no I don’t need that.

Instead I watched a re-run of Keeping Up Appearances –
funny in parts but maybe depressing when I think what
I’ve resorted too.

I quit opening text messages from friends sending the
latest COVID-19 video; even if they were meant to be funny.

Yes I’m a fully paid up, card carrying quitter.

BUT

THE QUITTING TRAP

Don’t become confused about quitting and failure.

Some people think that by quitting is only applicable
to failure. No!

Quitting allows you to do more of the things you want to do.

When you applying it to the 80/20 rule then you can really
move ahead. Do the things that matter most to getting the
things you most want.

THE BIG THING TO QUIT

Imagine if you quit worrying. The freedom you would get.

Worrying is a dreadful disease. Its a thought that manifests
in your head, that will probably never come true. Yep it’s B.S.

But it can be very debilitating. It’ll fester like a sore. The
more you play with it, the worse it becomes. Quit now!

“The chains of worry are forged in idle hours”. Keep busy!

MY BEST QUITTING DECISION

I started writing mystery fiction in 2015.

I used to check my book details on Amazon daily.

If I was given a lousy review (a 1 or 2 star) I would sink
into deep depression . The I would start to ruminate.

“Nobody loves my books”. “I’m a crap writer” and so on.

Here’s reality. One person didn’t like my book. I didn’t know
them. I had no control over what they said. And I’d have no
idea if they would ever buy from me again because Amazon
wouldn’t tell me.

When I took this on board  I stopped reading reviews. I haven’t
read a review since 2016 – good or bad. “I feel better now”

I quit. What will you quit today? Let me know. I’d love to hear.

The post I Quit appeared first on EmailEdgar.

Unless you are a movie reviewer.

Most of us are working from home right now.

To some this is completely foreign. Some people
are young; others are old. This work from home
thing is completely foreign. A little strange even.

But not for me. I’ve been doing it for the past 15
years.And I’ve learned a few things along the way.

Working from home puts you in the driver’s seat
on how you run your day. You can sit around in
your pjs, not shave and binge watch movies on
Netflix all day long.

You could adopt the attitude that the world has
shut down, so you might as well do the same.

Productivity Efficiency

There’s a couple of issues with that.

At the moment the world unemployment rate
is rising fast and it’s going to continue for awhile.

In the US alone 3.3 million people are out of work.
It’s going to be super hard to get back in the 
employment world once this thing is over.

Gloomy I know but my point here  is that you need
to stay ’employed.’

For some of you that may mean employing yourself.

Productivity In Business

If you are in real estate that would mean going after
the lowest hanging fruit. People who MUST sell now,
getting the right price and contacting all of your database
to get this property sold.

Along term strategy would be to build your audience. I
wrote a piece about quadrupling your success – it’s
mind blowing (read it after you finish this email)

The second big thing that’s happening right now is that
momentum is being jolted, sometimes stopped.

Productivity builds momentum. Momentum leads to
positive affirmations within yourself. You’ll feel better
within yourself, your energy will rise and productivity will
BOOM!

In 2015 I started writing fiction novels. As a B+ English
student I didn’t give myself much hope.

But I had a strategy and became productive. At 5.30am
every morning for around a year I wrote mystery fiction
short reads.

Within 3 months I had 4 shorts reads published. Within a
year I had 17.

Momentum  built my readership base. Sales climbed. I cracked
a few #1 on Amazon in category.

If COVID-19 is getting you into a rut, here’s a plan that could
help.

Productivity Plan

1. Brain dump everything on your mind onto paper. EVERYTHING!
No particular order. No need to organise. Just get it out.
Clear your mind.

2. On another page write down what you REALLY want – next
week, month, year, 5 years etc – it doesn’t matter which one you choose.

3. Organise your first brain dump under the thing you want most.

For me, I want to be a writer.

To be a writer the most productive thing for me to do is……….
WRITE. Both fiction books and emails.

And that’s my productivity plan.

I may watch a bit of Netflix to ‘research’ for my next book,
but writing is my best productivity plan that I can adopt.

What’s yours? Let me know. I’d love to hear your plan.

Greg ‘I’ve Got A Productivity Plan’ Reed
PS The One Thing by Gary Keller & Jay Papasan is a
great read right now!

The post Netflix Shouldn’t Be A Major Part Of Your Productivity Plan appeared first on EmailEdgar.

Email still offers the best opportunity to create sales way beyond social media. But there are some key important ingredients to boost your email open rates, especially in 2019.

Let’s check out these ‘insider hacks’ now.

1. Let’s get personal

   We all love hearing our name being called or seeing it in print. It screams “I am important” and we all love the recognition.
   
   Include the recipient’s name in the subject line.
   
   My email supplier GetResponse reported a 42% increase in email open rates just by putting somebody’s name in the subject line.
   
   I’m all in “George, Tom, Sally, Bianca.

2. Go short with your subject line

   It’s a fast world. We are a growing bunch of scanners.
   
   We often view our emails off mobile devices. So it’s important that our subject lines are short and catch our readers attention.
   
   Around 50-65 characters is ideal.

3. Drop the money, free and get rich words from your subject line

   Spam filters love these types of words and will gobble your email up in a flash.
   
   And that means your recipient won’t see your email. All of the great message you crafted will be wasted to the junk box. Avoid like the plague!

4. Open with enticement

   You know the few lines of blurb you see when you start reading an email. 
   
   How do you rank – boring or enticing.
   
   Make sure you come out of the blocks with some eye grabbing copy that makes your reader craving to read the rest.
   
   Too many businesses adopt the ‘serious business tone’, use robot like speak and come across as stiff.
   
   Emails need to be conversational. You can be professional be using your own personalty and not come off as a corporate bore. Loosen the tie and let your personal voice flow.

5. Readers love numbers

   25 email marketing hacks screams value.
   
   Readers think there is value in the piece and will open your email. 
   
   Getting 25 email open rate hacks for FREE ids hot; right

6. The world is not always positive – keep it real

   I don’t know about you but my life isn’t always rosy.
   
   Like everybody I have my up and down days. So get real when you email your customers.
   
   A bit of negativity is ok but don’t over do it.
   
   “The world is ending today unless you…..” Cheesy but you’d want to know the answer wouldn’t you if you could save the world. How about:
   
   “3 foods that’ll keep you fat”. Now I would definitely read that one 

7. What would a friend say

   This flows on from an earlier point but it’s important to remind you again.
   
   When you speak to a mate, how do you talk.
   
   Casual, friendly – right. Do the same in your emails.

8. Divorce can be brutal, so can breaking up with a subscriber

   The size of an email list can be deceptive. Big looks impressive.
   
   But what if a large percentage of your list is ‘dead or non-responsive’. Worse still they never buy a thing from you.
   
   It’s time to get brutal. Yep it’s time to clean up your subscriber list, cull the dead wood and only focus your well crafted emails on those you have a responsive relationship with.
   
   Yes relationships are a two way street. If you love the content so far please don’t forget to leave a comment at the end. Thank you in advance

9. Hubspot reckons emails without subject lines can also work.

   According to gang at HS they have stats showing email open rates going up by 8% in some cases.
   
   Give it a try. Experiment. See what works best for you. Personally I’m a ‘with subject line kind of guy’.

10. Smiley faces get readers……..smiling

    Emojis can brighten up your email copy especially if you throw in a few smiles.
    
    Worth considering………..

11. Drop the ALL CAPITALS headline

    Come on bro, there’s no need to shout.
    
    In the pre 2019 era capitals were all the rage.
    
    But this year’s customer friendly hack is to go lower case just lie how we would speak to somebody.
    
    “I just wanted to let you know Joan that I love you”
    
    Better to whisper than upset Joan’s spouse and besides I may be thanking her for her recent purchase and not offering a marriage proposal.

12.  Everybody loves to laugh even stiff professionals

    It may not be your style but give it a go.
    
    Humorous posts create good vibes and will generally be better remembered by your reader.
    
    Marty Wilson Australia’s leading comic presenter says that comedy in talks and posts improves the message you are trying to deliver.

13. Building trust by asking for help

    Everybody loves to help somebody. It’s human nature. It makes the both the giver and recipient feel good.
    
    And it builds trust between people.
    
    So why not try “Can I ask you a favour?” or “Can you help me?”

14. Start your subject line with a verb

    Crikey I just did. Did you notice? Yep START is a verb.
    
    Join, receive, hurry, discover, save are all great action verbs to start an email
    
    Do it today………..( hmmm I’m starting to get a bit addicted to this stuff – next strategy….)

15. Emails that form part of a series – let people know

    Firstly it lets the reader know to expect more emails in their inbox shortly.
    
    It indicates that a topic can not be delivered in just one email; so it must be important.
    
    Real estate agent Tom Perry successfully uses this strategy for his auction bidding email campaign to potential buyers. “This is the first email in our 5 part series on how to successfully bid at an auction”. He finds his clients turn up educated and prepared to bid which leads to a successful sale for the seller. It’s a WIN:WIN.

16. New is ….ummmm….errrr….new

    New things attract our eye. New car, new shoes, new watch.
    
    But it’s also a great way to let your readers know that you have something new for them, even when it’s not so obvious.
    
    Use it in a headline “14 New Ways To Date The Girl Of Your Dreams”
    
    You can also throw up a Facebook post or Youtube video and let people know you’ve got something new out today
    
    ” New Post: 5 Groundbreaking Strategies To Make You A Million Dollar Agent”
    
    “New Video Out Today: Why I Fired My Best Salesperson And Doubled My Business”

17. We love figures – throw in a stat

    Subject lines that have a statistic in them get opened 27% more than non stat headlines according to LinkChump. People believe numbers; it’s that simple.
    
    Numbers build trust
    
    “73% of all primary school kids smoke before they enter high school”
    
    If you’re a Mum of an eleven year old you’d want to read that article, wouldn’t you?
    
    

18. Psst want to know a secret – we love secrets, don’t we?

    

    What happens when somebody says to us “Want to hear a secret?” Our ears immediately prick up.The word secret written in a subject line  fires up our curiosity to click on the title because we just have to know.
    
    “The secret lies your real estate agent is keeping from you. Don’t get caught out – read this immediately AND share to your friends”
    
    “The secret tactic I used to getting 23,869 Facebook followers last month”

19. Be a name dropper – don’t we all at some time

    We’re all a bit curious about celebrities even beyond musicians and film stars.
    
    Celebrities in our own industry create a vibe and if you can drop their name into your article, especially into the subject line, then you will capture the interest of more readers.
    
    “5 things Gary Vaynerchuk told me over lunch”
    
    You could write a quote style article using a famous influencer to give more credibility. Evan Carmichael does this very well in his hit video series on YouTube “10 success tips from Tony Robbins/Tim Ferris/Eon Musk”

20. You don’t need to giveaway the farm but a nice prize gets attention

    Everybody loves the chance to win a prize. It doesn’t have to be a hugely expensive prize either.

    Add free entry and boom watch your readership explode
    
    “Subscribe to my newsletters and go into the draw to win a $100 Visa voucher)

21. Short, one word subject lines win

    Take a look at your inbox (just not right now though…lol).
    
    Is it a cluttered mess. Are all the subject lines blending in to create one big blurred vision of mess?
    
    Any subject lines standing out in this kaos? I bet it’s the one word heading.
    
    How are you today Greg
    14 lead magnets that are cool right now 
    Tools to run your six figure business
    Boo
    This might be the last email you get from me
    We are adding a two step verification
    Enter our raffle prize draw

22. Readers love ‘how-to’ emails and posts

    Knowing how to do something is a yearning for most people. We want to improve and by learning a new skill, we feel enriched.
    
    The title immediately conveys that we will be taught something. Value is about to be added to our lives. And we love that.
    
    “How to grow strawberries all year round”
    
    “How to master Facebook ads even if you’re just getting started”

23. Don’t buy email subscriber leads

    You’ll just waste your money.
    
    Email marketing is about building relationships. If you have no relationship with your subscriber, you’ll be able to sell them your product or service.
    
    Besides this practice being blatant spam, your new ‘10,000 email subscribers for $19.99″ never asked to be placed onto your list and most likely don’t want to be there.
    
    Cold leads will leave you cold….and broke…..and frustrated…. and in trouble. You’ll get shut down. DON’T DO IT!

24. Be relevant – send an email that’s wanted

    One message doesn’t fit all. Readers wanting to buy a house need different information to those who have already done so.

    
    Therefore you need to segment your lists and provide customized information relevant to each list.
    
    If you don’t you’ll see a decline in your list size. And that’s not good.

25. Invest log term

    Readers want to know that you are with them for the long haul.
    
    They need to know that you are not a ‘one-email-wonder’. Commit to provide regular regular email updates to your readers and add value to their lives

26. Video is hot in 2019

    Mix up your emails by throwing in a video. Announce it in your subject line to spark interest.
    
    The great thing with video is that you can transcribe the content using a service like Rev.com and use that to provide written content for your email or post

27. Let the latest news to make your subject lines topical

    This is a great 2019 hack to actually drive eyeballs to your content.
    
    “What the Louisiana floods taught me about humanity”
    “Donald Trump’s meeting with Democrat Nancy: Negotiating skills I need to learn”

Conclusion

If you want more people to read your emails, improve your copywriting.

Your email open rates will boom if you try the above hacks.

What’s hot in 2019 is consistently what’s been hot throughout time. That is, quality always reigns supreme.

Be mindful of who you are writing for. Toss in a bit of curiosity, the occasional bit of humour, stir things up with some negativity and try the  numbered list format – any of these will bring you a ton of readers AND they’ll be rushing back for more.

Social media continues to be an influencer with email subject lines but video is the dominant hack for 2019. It’s given rise to the hybrid post – and in a fast paced world fast consumption of content is king. 

What’s your favourite email open rate hack? Which one will you adopt? Let me know with a comment below.
 

The post 27 Email Open Rate Hacks That Are Crushing It In 2019 appeared first on EmailEdgar.

When it comes to marketing campaigns, email marketing is considered as one of the best options. It can enhance sales and customer relationships.

But if done poorly, it can inhibit the sale of your products and can lead to an enormous mess.

In this section, we are going to tell you about some of the best and worst practices that you should follow or avoid respectively to bring the best out of your emails.

Email marketing do’s

1. Build up the Subscriber list

 The first and foremost thing you should do is to continue building up the list of subscribers.

Even if you already have a long list, continue to add subscribers to it.

Include a signup feature on the home page of your website, blog page, or wherever you can fit it by giving away some free valuable information, checklist or software in exchange for a subscribers email address.

2. Add an attractive subject line.

            Whenever you are about to send an email, always add an irresistible subject line. Add words in the subject line, which make the viewer compelled to open up the email. This will help in encouraging readers to respond to your emails.

3. Know the needs and interests of the intended reader

Check the demographics of readers to match your emails with their interests and desires. This will increase the chances that reader will respond to your offer or will suggest it to others.

4. Create effective content

Make sure to produce high-quality material within the emails. It may take time, but it will be of more significant benefit. Once the content is written, reread it to make it free from any mistakes.

5. Keep your message clear

Focus on making your emails clear and readable. Don’t write too long paragraphs as people may don’t read the whole message then.

Always make key points which demonstrate your message; this will save the time of the recipients and will convey your message as well.

Keep in mind that many emails today are read on mobile devices, so they need to be eye catching and not too long.

6. Make your email colourful – images do attract

To make your email appealing, add colors and images. Colours always attract readers instead of only black and white emails. Make your email bright, this will increase the likelihood of your email to be read.

7. Make your email free of mistakes

Make your emails look professional. Make them short and punchy, so that email can be eye-catching for the reader. Use sub-headings to grab a readers attention.

Make your email free of any spelling or grammatical mistakes, to maintain professionalism.

Before sending your email, proofread it at least once to make it free of any error.

Moreover, avoid including attachments as it can slow the download speed and some service providers can view the email as spam and immediately  send your well worded piece to the junk box is the indication of you being the scammer. 

Always choose professional and decent words to use in your emails. And there is a big ‘NO’ to any abusive language. Be selective for choosing words for the email.

8. Use simple and understandable language

It is the crucial point in producing useful emails. Use natural and understandable language.

Usage of high language or beyond the caliber of your audience can result in misunderstanding of the content.

Use the words which are understandable by the layman. Speak their language.

9. Produce mobile-friendly emails

As this is, the era of phone and people are inclined towards the mobile phone devices. Whenever you wake up early in the morning, the mobile phone is what you check first.

To increase the likelihood of your email to be viewed, produce the emails which are mobile friendly. Optimize your emails to be easily seen from the mobile.

Email Marketing Don’ts

1. Sending emails which violate spam laws

Don’t send emails with deceptive content. Numerous restrictions apply to email marketing.

A compliance guide was outlined by the Federal Trade Commission to avoid spam emails. The spam emails encompass the usage of misleading or false information or deceiving the recipients.

2. Sending emails without double checking

Don’t send emails without proofreading. Usually, the emails contain the inevitable mistakes.

Don’t post emails without proofreading.

Do proofread at least once to avoid all the grammatical and language errors.

Moreover, you may also need to check double whether the design or color scheme you are using is correct or not.

3. Writing the too long subject line

Don’t write long subject lines. Attractive headlines are always short and specific.

While sending long and generalized subject lines can lead to discouragement. There is a higher probability of recipients not reading emails with over hyped and boring subject lines.

4. Unsubscribe option

Preventing people from unsubscribing is the indication that your services or products are a scam. Moreover, not allowing people to unsubscribe is unlawful. Don’t disallow people from unsubscribing.

5. Sending too much (or too little) messages

Don’t send too small or too many messages.

Sending one or two messages and then don’t trying is not a good approach, but on the other hand, carrying a lot of messages can also be frustrating.

Researchers have shown that 80% of deals need five touch points to be successful. Not sending follow-up emails indicates will reduce your chances to succeed.

69% of the time, recipients unsubscribe if they receive a lot of emails from you. Sending 4-5 follow-up emails will be okay, but beyond this can lead to adverse results.

6. Email focusing on the product

Don’t focus your email solely on to the product instead serve your customers. Serving customers means understanding their desires and needs. Build relationships.

7. Buying email lists

Don’t buy email lists as they will negatively impact your marketing campaign.

Moreover, the lists which you buy are not the quality lists.

The lists are cold and you have no connection to it. The customer does not know who you are and will be less likely to buy

8. Don’t hire cheap freelance writers

Put simply, you get what you pay for. Cheap services are riddled with bad English, grammar and spelling mistakes. Hire on value.

The post Email Marketing Do’s And Don’ts: The Beginners List appeared first on EmailEdgar.

Since when has it been ok to steal
something?

All those years attending Sunday school
where it was rammed into you ‘thou shalt
not steal’ – could they be wrong?

Well let’s look at that. I’m thinkin’ there’s
stealing and then there’s ‘stealing’.

Surely the parenthesis lightens this horrendous
crime a little? It’s a bit like  a lie versus a ‘little
white lie’; isn’t it?

Let’s cut to the mustard, stealing is
a crime. No question about it. If you do the crime,
you should do the time.

BUT

to me ‘stealing’ is a softer, lesser ‘crime’ that goes on
everyday in society, mostly unnoticed and without
penalty

ON THE PROVISO

certain acknowledgements occur.

Like acknowledging the owner of the ‘thing’ you
are stealing.

A simple thanks is sufficient usually and maybe a
link to that person, their article or whatever you’re
stealing would be great.

I see ‘stealing’ as borrowing – the little white lie –
of its big bad brother, go to jail and throw away
the key, crime.

Here’s an example of what I mean. I’m a copywriter
and when I want to sound super intelligent, up my status
to an A lister, I start borrowing headlines, statements or
articles of gurus – like ….say…. David Ogilvy for example,
the Godfather of advertising.

He wrote a cracker ad for Rolls Royce with this headline
“At 60 miles an hour the loudest noise in this new Rolls
Royce is the sound of the electric clock”

Brilliant stuff. You can see the full article here

Such a great headline that when a real estate client asked
me to write an article for him, I ‘stole’ this headline and
came up with

“In 30 days the only word you want to hear is SOLD”

It must have been a decent adaptation as my article for
the real estate dude  got him over 3000 readers. BOOM!

Headlines are important. If they suck nobody
will read your article.

But coming up with headlines that’ll suck the eye balls out
your prospects head is difficult. Sometimes you need to ‘steal’

OR

grab my FREE book 101 Headlines That Crush It

Go grab it now and steal your heart away my friend.

Until Next Time

Greg ‘ I’m not a thief just a borrower’ Reed

The post Stealing Does Pay In Email Writing appeared first on EmailEdgar.

If the words sexy emails have got you a little hot n bothered, clammy hands and you’ve opted for a dark quiet corner while wearing an overcoat to read this email, lighten up. There are some hot tips here but you can still leave your hat on.

Justin Timberlake might have brought sexy back a for years ago, but if your memory is fading I’ve got 5 essential tips to make your sexy emails pop.

Sexy Emails #1 – What Are You Selling Baby?

Does your brand and its products and services ooze sexiness or are you the more prim and proper type. Are you the lights on or off type of gal or guy.

Some industries gush raunchiness. Food is one that comes (oops there’s another spelling here….) to mind. The aromatic smell of coffee. The full plumpness of a mouthwatering, juicy strawberry.

But some not so spunky industries could incorporate sexy emails into their marketing. What about tyres being described as ‘full and round’ or used in the text of describing a special person as ‘low mileage and good rubber all round’.

Real estate shouldn’t be unsexy either. How about some bathroom taps being described as ‘limped shaped but hard at the same time. Or a roll on freshly cut lawn is as good as a roll in the hay.

Sexy Emails #2 – Heighten The Senses

Describing anything where you can introduce perhaps all five senses can be extremely powerful. Touch, smell, sight, sound and taste are all senses that send your sexy emails through the roof.

Bring to life boring products like a lawn mower with a bit of sexiness. An idling engine before the thrust of trimming her lawn evokes a lot of pleasurable images.

What about the girl who couldn’t keep her hands of her boyfriend’s tackle when they were on a fishing trip.

Sexy Emails #3 – Moderation Builds A Lasting Relationship

You’ve got to know when to hold it as Kenny Rogers told us. You can’t over do the sexy innuendos unless your real message may get lost. The purpose of every email is to get the get the reader to take some form of action. Which reminds me. Do forget to grab your free copy of my book.

Sexy Emails #4 – Give Good HEADlines

No matter whether you’re  writing an email, blog post or a marketing booklet, you need to have a great headline if you want to get your message read. I know you’ve got this far because my sexy emails headline got you in. I’m hoping I’m living up to your expectations and performing.

Here’s a couple of sexy headlines for everyday products:

“Brass Knobs You Won’t Be Able To Keep Your Hands Off” (a tap ware company)

“A Raspberry Tart Recipe That’ll Have Him Coming Back For More”  (cooking book or bakery)

Sexy Emails #5 – Use Stories To Continue The Journey

A picture might paint a thousand words but words heighten the experience. Add a little spice to your sexy emails by describing a story to take your readers on a journey. Descriptive words help to make the mind wander creating images that encapsulates your reader. Ooooh I’m ready for a story right now.

But don’t be too descriptive or drop in names that might land you in trouble. “The night I spent with Elle McPherson” sounds great but she probably won’t reminder you from the other 473 people in the crowd at the art gallery opening she hosted.

Conclusion

Spicing up your emails with a bit of sexiness can entice your reader to hang in a bit longer – you we all like to go a bit longer (except for the guys at TheShortReads.com who are big on quickies).

The 5 essential ingredients you need for sexy emails are:

1. Hot headlines
2. Involving ALL the senses
3. Having a story
4. Making sure it fits with what you are selling
5. Using sex in moderation (really?)

Over to you – you sexy, wild, email writing proficiendo

The post How To Write Sexy Emails – 5 Essentual Tips appeared first on EmailEdgar.

Emails, emails, emails!

You’re writing emails but it seems that nobody is listening to you. Inside each well crafted email message there are gems you’re just dying to share with the world.

You mix your emails up hoping to create a little magic.

You add video

You mix up your headlines. Some are long, short, quirky and even funny but still nothing.

Crickets. Not a peep out of your list. Hmmm frustrating isn’t it.

Here’s 6 mistakes you might be making as to why nobody is reading your emails that are not so obvious and how you can fix them.

Mistake #1 You’ve Got No Plan

You’re posting your emails ‘willy-nilly’. You’re sending out stuff without really thinking about it. It’s an ad-hoc approach without structure or purpose.

You don’t have a plan for your emails. You’re just sending whatever comes to mind in any given instant. There’s no strategy as to where you are going and therefore this is why nobody is reading your emails. Your customers feel lost

How to fix it

An email strategy is the glue that binds your content and actual execution of sending out your content. It’s an expression of your vision, your voice if you like and it clearly demonstrates where you are headed.

Sit down with your team and decide on what you want to achieve with your emails as a whole. Segment your overall plan into bite sized chunks and create a plan or strategy around each campaign that will lead to your goals. Put simply, you need a plan.

Mistake #2 Not Sending Enough Emails

There’s a fine line between what is enough and what’s too much.

If you listen to email gurus like Ben Settle or John Buchanan they advocate sending an email every single day.

Consistency does win the day but are daily emails too much?

How to fix it

According to a Moz survey in 2017 quality overrides quantity. The survey found that businesses that sent of daily emails filled to poor quality content got more unsubscribes than those who sent out a few more informed emails every month.

The survey found that around about six emails per month seemed to be the right amount for most engaged readers.

It found that companies that only sent one email per month lost their readers because they felt they were forgotten or neglected.

Consistently connecting with your audience is important but don’t over do it.

Mistake #3 Your Emails Are Sales Pitches

Emails are designed to build relationships with your customers. It’s an opportunity for a customer to get to know, like and trust you.

They want to know about your business not necessarily what your selling. They need to see value.

With the internet, information is at their fingertips. They can easily search for whatever they need and don’t need to be sold to in an email.

How to fix it

Give value to your customers and they will come to buy eventually. Address their problems,speak their language and the trust will build.

Emails are not about ‘I, i, I’ but more about ‘you, you’

Your emails need to be an education process for your customers. Every step needs to reinforce that you understand their needs and how you can solve their problems.

Make this education process interesting though. Most of us don’t like to be preached at and we usually get bored with the same style of message. Video is a good way to break up your email content and offers a different form of engagement for your readers.

Mistake #4 You Don’t Know Your Audience

You’re probably thinking customers – credit card waving, cash spending customers when you create your content within your emails.

But with the freedom of information on the net its harder and harder for companies to get people to buy. That’s because you’re using a blanket approach in your messaging.

Cash spending customers want to feel special. They want emails that speak directly to them.

How to fix it.

You need to define who your audience really is. You can look at your existing customer base to get an idea.

But are they still relevant? Has your company’s products or services evolved? Do you need to search for a different market while not forgetting about your existing loyal customers?

What are your customers daily pain points? What keeps them up at night?

Take this information and create a customer persona. Who are they? How old are they? What jobs do they have and an estimate of their income. You can even given this persona a name. Add a photo. Now you have a clear image of exactly who your audience is.

Be mindful though that even though you have a better understanding of your audience there will be difference within. A forty six father of two will have different needs to a single woman of a similar age and will need to be spoken to differently.

This will require segmenting your lists as best as you can.

Mistake #5 Your Voice Isn’t Genuine

A lot of email communicators try to speak in a language they think will resonate with their readers.

Perhaps they read or listened to a hipster or guru out there with a big following and they try to impersonate that person. Big mistake.

Gary Vaynerchuk is one business leader that comes to mind where would be entrepreneurs want to emulate.

That usually means dropping the ‘f-bomb’ into their conversations thinking that people people will love them just as much as they like Gary. Nope. Vulgarity rarely wins.

Gary Vee can pull it off but he is a rarity.

How to fix it

What your audience is really screaming for is honesty. They are wanting somebody they can trust. They are not looking for a fake. They want to get to know the REAL you.

Show them. Don’t be afraid to show your imperfections. Give them your warts and all. Nobodies life is perfect so don’t pretend yours is. Just be you and those who resonate with you will be your true audience.

Mistake #6 You’re Not Promoting

The Rolling Stones release a new album and sell a million copies in a day.

Unfortunately you’re not the Stones and you’ll need to promote your products or services if you want to make money.

How to fix it

Don’t be a basher. We mentioned this early in the piece that your email content can’t always be about ‘buy, buy’.

But you do need to include calls to action in your emails if you are ever going to make a buck. Be subtle initially and ease your customers into small actions like connecting with you on Facebook.

Get them to visit your site and ask them to leave a comment on a blog post.

But when it comes to promoting your business, do it purposefully. Show the customer how your product or service will solve their problem and why the y need to buy it today.

Give them a rock solid reason to buy now, rather than tomorrow. Perhaps there is a short supply or the price is going up.

But make sure you let people know you have something to buy. It is critical to your survival.

Conclusion

In today’s digital world it’s very easy for your emails to be ignored. There are simply to many reasons as to why nobody is reading your emails. Give them a great headline and follow the above tips and you’ll get more emails read.

The post 6 Reasons Why Nobody Is Reading Your Emails And How To Fix It appeared first on EmailEdgar.